Apologize’s success

Posted in gigs  by: editor
October 10th, 2010

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In April 2008, Apologize, video of the remixed version garnered more than 52 million views. Sadly, the user took it down and it has left the most played list. However, the 1st music video released in Youtube is the 5th most watched, garnering an almost 50 million views. Together, the two videos have had more than 100 million viewers, a staggering number indeed.

The remixed version was featured in Timbaland’s new album, Shock Value. A major contribution to the song’s overall success, the remixed version included a more upbeat mood using a sampled drum machine, a slightly different beat, and a sampled backing vocal.

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